By closing the loop between offline and online in a single app, WeChat has become one of the most important enabler of omnichannel retailing and will continue to set the bar high: offering consumers a personalized shopping experience within a single platform on which they can interact with retail businesses across
How many business, brands, decision makers out there still think of social media as an alternative to the traditional advertising? Think again! The way of social media marketing is definitely changing, and I couldn’t agree anymore with this Avinash Kaushik – one of the best digital marketing analyst out there, when he talks about why paid social
When obtain ICP License (Beian) is not an option, let’s discuss the pros and cons of different alternatives to go around it⎜WDTW Blog
The social media channels in China that will help you tap into the Chinese market
Weibo’s new update allows you to create instant video and/or image content that disappear after 24 hours, it is called Weibo Story.
A Step-by-step equation to track Weibo influencers ROI. Calculate Earned Media Value for social media influencer campaigns│WDTW│
Wechat Marketing 101 │Essential terms you need to understand │WDTW – A Chinese Social Media Marketing blog
Understand Wechat Advertising in simple 10 mins, reach to 800 million Chinese customers base on their location, age, gender and interests│WDTW│
How to add link to Wechat official account, in order to drive traffic and increase conversion?
Here are everything you need to know│WDTW
When you think about mobile search engine, what would come to mind?
Siri, Cortana, or Google voice?
In China, the answer is Wechat.