When it comes to Chinese social media marketing, I’m sure you’ve heard about Wechat, Weibo a thousand times.
But if you’re wondering how social media in China really looks like in 2017, what are the best marketing strategy to success on Chinese social Media? Then this one is for you.
I’ve summarized the major social channels and how brands use the channels to tap into the Chinese market:
I didn’t miss a word in the title!
This is probably the most valuable article I’ve post on this blog.
Today I will talk about how to calculate the ROI of social media influencer marketing on Weibo.
Influencer marketing is not a new thing, but there’s few method on how to correctly tracking and evaluating the campaign performance.
What I’m going to share with you today, is probably the most efficient way of tracking influencer marketing performance. It is possible to calculate across platforms and do not require extra data.
Take out your notebook and pen, let’s go!
Wechat is nothing like other social media channels you are used to, so don’t get frustrated if you don’t understand what is going on!
I’ve created this Glossary Guide to explain the most frequently used terms in Wechat marketing. Continue reading “Wechat Marketing 101: Wechat Dictionary”
In this guide, let’s go through the basics of Wechat Paid Advertising from 3 points:
- Basic requirement
- Targeting options
- Different types of ads and their prices
Continue reading “Wechat Advertising Beginner’s Guide 2017”
As someone coming from an Ecommerce background, drive traffic and conversion is always my goal.
So today we are gonna talk about how to drive traffic from Wechat, more specifically, how to add external links.
When you think about mobile search engine, what would come to mind?
Siri, Cortana, or Google voice?
In China, the answer is Wechat. Continue reading “Mobile search engine in China”
After the last post Wechat Management: Mange Community on Wechat Official Account
I’ve received question regarding how to enable Wechat official account comment.
Well, you can’t!
The comment function on Wechat Official Account can only be enable by Wechat team. The function is called Original Content declaration.
Wechat only invite quality official accounts for the feature, in this post I will show you how to get the invitation as soon as possible.
Happy Easter everyone!
Here comes the first monthly update of new Wechat features. Continue reading “Wechat Updates for April, 2017”