How many business, brands, decision makers out there still think of social media as an alternative to the traditional advertising? Think again!
The way of social media marketing is definitely changing, and I couldn’t agree anymore with this Avinash Kaushik – one of the best digital marketing analyst out there, when he talks about why paid social is much more beneficial for the advertiser.
Continue reading “This is why I changed job!”
To be able to legally host a website in China, ICP License is necessary.
In order to obtain one, a Chinese legal entity is required, which is an obstacle that many companies are facing.
If you are in search of the answer, relax! You are not alone. You’d be surprised by the amount of business, big or small, facing the same situation.
In this post, I will discuss the alternatives when ICP License is not an option.
Let’s dig into the pros and cons of each option, hopefully this post can help some of you to find a solution.
Continue reading “China Ecommerce: ICP License (Beian) Alternatives in 2017”
When it comes to Chinese social media marketing, I’m sure you’ve heard about Wechat, Weibo a thousand times.
But if you’re wondering how social media in China really looks like in 2017, what are the best marketing strategy to success on Chinese social Media? Then this one is for you.
I’ve summarized the major social channels and how brands use the channels to tap into the Chinese market:
Continue reading “7 Best Chinese Social Media Channel For Marketing in 2017”
This is probably the most valuable article I’ve post on this blog.
Today I will talk about how to calculate the ROI of social media influencer marketing on Weibo.
Influencer marketing is not a new thing, but there’s few method on how to correctly tracking and evaluating the campaign performance.
What I’m going to share with you today, is probably the most efficient way of tracking influencer marketing performance. It is possible to calculate across platforms and do not require extra data.
Take out your notebook and pen, let’s go!
Continue reading “Weibo influencer marketing: Calculate ROI of influencers campaign”
Wechat is nothing like other social media channels you are used to, so don’t get frustrated if you don’t understand what is going on!
I’ve created this Glossary Guide to explain the most frequently used terms in Wechat marketing. Continue reading “Wechat Marketing 101: Wechat Dictionary”
In this guide, let’s go through the basics of Wechat Paid Advertising from 3 points:
As someone coming from an Ecommerce background, drive traffic and conversion is always my goal.
So today we are gonna talk about how to drive traffic from Wechat, more specifically, how to add external links.
Continue reading “Wechat 101: Add external links to your Wechat posts”
When you think about mobile search engine, what would come to mind?
Siri, Cortana, or Google voice?
In China, the answer is Wechat. Continue reading “Mobile search engine in China”
After the last post Wechat Management: Mange Community on Wechat Official Account
I’ve received question regarding how to enable Wechat official account comment.
Well, you can’t!
The comment function on Wechat Official Account can only be enable by Wechat team. The function is called Original Content declaration.
Wechat only invite quality official accounts for the feature, in this post I will show you how to get the invitation as soon as possible.
Continue reading “Wechat Official Account: How To Enable Comment Function”