– Do you know what QR code is?
Don’t worry! It is totally ok if you don’t. I’ve never heard of QR Code until I start to work with Wechat.
So, I created this easy and simple guide, to helps you use Wechat QR code like a pro.
1. What is QR code?
QR code originally was used to track parts in vehicle manufacturing.
Think about QR code to Wechat, as URL to the internet, it is the language you use to communicate in Wechat land.
That is also the reason why, it is now all over China, LITERATELY, all over!
When you pay, you scan a QR code,
When you add a contact in your phone, you scan a QR code,
When you wanna give bagger money,
2. How to find Wechat official account QR Code
Open Wechat OA Dashboard > Go to Account setting (Left sidebar, 5th section, first sub menu) > Download QR code in different sizes.
Wechat provides 5 different sizes, non vector, .png file QR Code download, cover the need from digital sharing to POP.
3. How to design and custom Wechat QR Code
QR code not only took China by storm, but also create demand for a new profession – QR code designer. More and more brands designed unique QR code, in order to stand out from endless black and white.
An agency can charge from a couple of hundred to over ten thousands RMB for a customised design.
An well design QR code attract more peopler to scan
Photo source: google
Vector QR code
Wechat provides only .png file, there are some QR code generation sites provide Vector convert features.
LIANTU is my go to site, it also support basic customisation, to change color, or add a logo in the middle.
4. How to share Wechat QR Code online
QR Code can’t be shared through hyperlink, so it might put up a little challenge for your graphic designer, or email marketing manager, when share wechat social icon.
I’ve summaries 5 ways of how local companies display Wechat QR code on their website, Newsletters, etc.
Display QR code as Mouse Over
Create a Mouse Over allows Wechat social icon fits in with the other social icons, keep the consistence of the design.
As a banner
Many brands chose to display their Wechat Official Account QR code on Weibo. Since Weibo censers QR code, they create a .png file with QR code carefully designed, make it easy for Weibo visitors to find their Wechat.
As an image or wechat ID
The easiest way is to display your QR code as an image, or even better, type your Wechat ID, just like the days priori to SnapCode.
Always scan with more than one device before publish customised QR code online, to make sure it works!