Wechat’s display ads has always been display only
Finally, the banners are clickable now!
Wechat influencers that host these kind of display ads on their OAs are getting paid by click through.
Let’s go through this new major update for Wechat paid advertising.
Wechat subscription account finally enabled clickable banner
Mercedes Benz clickable banner, also the first clickable banner on Wechat subscription account.
A close look at the first Wechat clickable banner
The Benz banner has a CTA button on the lower right side,
A visible ‘sponsored’ tag appeared under the advertiser Benz’s account name, which located on the lower right side, after the brand logo.
When tapping on the CTA, a pop up text explains this new ads form:
This ads appeared because the advertiser of this sponsored ad is a Wechat ads partner, please ‘like’ if you enjoy the ads.
As many other beta testing functions on Wechat, the clickable banner is Invite only. There is only one screen shot that shows the editing page.
It is in Wechat’s shareholder report states that, the company is working on strengthen it’s paid advertising function. Wechat hasn’t had much luck with the paid ads, the high price and lack of date make Wechat only available to huge corporations.