Wechat marketing would not be successful if there are no enough Wechat follower.
There are countless strategies to help you gain followers, but as a social media manager and Wechat marketing profession, I believe one of the most simple tactic is often over looked.
That is, to utilise the push up posts to gain more Wechat followers.
Make sure to follow these free & easy tips when you send out push up posts.
Since Wechat cannot show page view for over 100000+, the number 100000+ literally become an icon in the Chinese social media scene.
I’ve looked through top 100 push up posts in 2016, all with 100000+ page views.
Many of them coming from the same accounts, which made me wonder what are the dark secrets these accounts possess that others don’t.
So after study all the top 100 Wechat push up posts with 10 000+ page views, here are what they have in common:
Post title is the most important factor for Wechat followers to open a push up article
Title is literally the most important part that influence an articles’ page view rate, after researching the titles, here are some tricks to increase the chance of followers opening the push up post.
- 40% of the top page view posts have exclamation point in title
- Make a title that is story telling
Browsing the high page view articles, many of their titles are an one-sentence story, for example:
‘UPS guy got slapped on the face, the CEO was Outrageous’
‘Today, I fired all the girls in the company’
- Creating the attention
Trending is universal, many of the titles leverage on people’s FOMO fear, aimed at creating the feeling that if you don’t read this post, you will be missing out on important news
‘This cop made the entire nation speechless’
‘What made ShangHai fired up in this cold weather’
Make sure to add CTA to every push up posts sent
Show Wechat account QR on every post
Most, when I say most, like 99% of the Wechat articles have an QR code in the end, in order for people to follow the account after reading an article.
Consider if you can attach your SnapCode on every of your story, would’t you?
After QR code, It is also very common to attach a short sentence, describing the reason of why anyone would want to follow you:
- Follow to get the new product updateFollow to receive discountFollow to receive the newest tech news
Make it clear of what your updates can offer to it’s followers on top of your QR code, give people a reason to follow
- Don’t be shy, ask for what you wantIt might seems degrading at first,but it is important to ask people to follow, like or share.The phenomenal blog MiMENG was complain that her account ranking is falling behind, and asked her fans to like the post. In which she received 100k+ likes on the same article and the rest updates for the following weeks.
If you want people to go to your site, ask for it, if you want more like, share and comments, ask for it, it is ok!
In general, constantly creating high quality updates is the most sustainable and basic way to gain followers, applying these free and easy tricks will help you increase follow, impression and engagement.