Happy Easter everyone! Here comes the first monthly update of new Wechat features.
With 800 million MAU, which is over 10% of the entire world’s population, Wechat is becoming this mega complex social media tool with updates all the time, so I thought it could be a good idea to give you guys an update every months, so you know what is going on in the Wechat world.
Find out someone’s Wechat public accounts with their national ID number
Consider the fact that there are over 20 million public accounts out there, and a lot of people managing a public account in their off-work life to gain some extra bucks. This can be a powerful stalking tool to check out your family, friends and colleagues’ ‘secret’ life.
You can also deactivate and retrieve accounts via Wechat public platform assisting account.
Mini Program accessible via QR Code
If you don’t know what is Mini Program, please read here.
Since it’s launch, Mini Program did not maintain the public attention it used to receive, many of Wechat’s users are still not understanding the core concept and it’s application. On the other hand, the social media marketing’ community is still pretty exicted about the Mini Program, many of the insiders and/or Mini program developers claim that they are satisfied with the Active User number.
Accordingly to Wechat’s official number, there are over 200k individual developers worked with the Mini Program since it’s launch in the beginning of 2017. Travel industry has been one of the most developed sectors in launching Mini Program. QUNAR.com, one of the most successful travel search engine reports over thousand DAU to their Mini program.
Before, one can only find Mini Program through a very buggy search. But now, Mini program is for the first time accessible through QR Code. In the coming months, we will definitely see many big public accounts pushing QR Code for different Mini Programs. Moreover, there will be more companies developing it’s own Mini Program, follow the footsteps of Chinese Uber and Chinese Foodora.
Search within public accounts’ previous posts
Now you can search within a public account’s past history. See you remembered Dior has published an article about it’s new 2017ss bag, instead of going through all the articles to find the one that introduce 2017ss collection, you can now type the keywords. Keywords apply to both title and content