Wechat invite selected accounts to use the Original Content declaration, the function provides many perks for you to engage with your followers.
Why do I want the Original Content declaration function
- You can declare ‘original content’ for your post
- You can create customised template for your account
- You can allow/forbid others from republish your content
- When your post has been republished, your account info will appear on the bottom of the post
- Comment function is available
- In-post link to previously published posts
- Become display partner when you hit 10000 followers
How to enable the function
One cannot apply to enable the function, instead Wechat will provide accounts with an enabling invitation after evaluating the account. Accordingly, the evaluation takes into consideration of 4 aspects:
a. Account’s active period
b. The number and percentage of original content in the published content
c. No offensive content,
d. Update frequency
There’s no set time period of how long it takes for an account to receive it’s Original Declaration invitation, however there are certain things that are proven to speed up the process
- Update frequently
Many people will tell you that you need to update everyday, or at least 6 times a week in order to receive the invitation, but it is absolutely not true. Because there are Subscription account that can update daily, but also Service account that can only update 4 times a month. I’ve managed to get invitation with service account in a only 2 and half months. If you update with quality original content, there’s absolutely no need to update everyday, once a week is more like it.
- Create original content
If you use content that has been published somewhere else before, say your company’s blog, the content would not be consider as ‘original’, that is because Wechat search through internet for the content’s originality when evaluating an account. Therefore it is important to create content specifically for Wechat.
- Use original image
- The length of each post needs to be over 300 characterise