After the last post Wechat Management: Mange Community on Wechat Official Account
I’ve received question regarding how to enable Wechat official account comment.
Well, you can’t!
The comment function on Wechat Official Account can only be enable by Wechat team. The function is called Original Content declaration.
Wechat only invite quality official accounts for the feature, in this post I will show you how to get the invitation as soon as possible.
What is Original Content Declaration
When Wechat team decided an official account has been posting quality content for a period, the account will receive the invitation.
This function means
- Allow users to leave comments
- Allow account editors to declare original content for copyright protection
- Enable ‘White List’ and ‘Black list’, to give access, or deny other accounts repost request
- Allow account editors to create customised template that can display past content
- Allow inter-links to other posts that had been published by the same OA
- Possiblity to join the Wechat display partner program
How to enable the function
In order for the Wechat team to decide whether an account is qualified for the Original Content declaration function, there are 4 aspects:
a. Has the OA been actively posting for a certain period of time
b. Has the OA been publishing enough original content
c. Has the OA violet Wechat community policy in the past, e.g: inappropriate content
d. How often does the OA update
Has the OA been actively posting for a certain period of time
There’s no set time period of how long it takes for an account to receive it’s Original Declaration invitation.
For subscription account, some OA owners claim to receive the invitation after two weeks. In most cases, it takes about 1-3 months when the OA has been update daily.
For service account, the period is longer because service account only allows 4 posts a month.
Has the OA been publishing enough original content
Original content means the content has been published elsewhere online.
Say that an OA copy paste it’s blog content from company website to Wechat, it will not count as Original.
Wechat script the internet before determine whether the content is original. Therefore it is important to create content specifically for Wechat.
Has the OA violet Wechat community policy in the past, e.g: inappropriate content
Apart from common knowledge of what’s not posting online, it is also important to consider the unique politic environment.
Somethings are extremely dangerous to get near, for example calling Taiwan a country.
How often does the OA update
For service account, many believes that it has to be 6-7 times a week, but it is not true. One account I managed received the invitation after 2 and half month, with one update per week.
If the content is high quality and original, it adds more weight to the evaluation than just frequency.
Tips to enable Wechat official account comment function faster
- Use original image I have to admit, I dont know how Wechat determine the originality of an images, but rumor has is, when use original images it will help to speed up the process.
My account that received invitation in 10 weeks was filled with images from our Instagram feed, they are not first published online, but most of them are definitely fresh to the Chinese internet.
- The length of each post needs to be over 300 characterise
The length of each post is definitely a determine factor, much like the time when 500 words was the gold length for Google SEO so countless 500 words articles was popping up all over the internet.
300 Chinese characterise is a good length for readers to read without feeling bored, but long enough to actually say something