This is why I changed job!

How many business, brands, decision makers out there still think of social media as an alternative to the traditional advertising? Think again!

The way of social media marketing is definitely changing, and I couldn’t agree anymore with this Avinash Kaushik – one of the best digital marketing analyst out there, when he talks about why paid social is much more beneficial for the advertiser.

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China Ecommerce: ICP License (Beian) Alternatives in 2017

To be able to legally host a website in China, ICP License is necessary.
In order to obtain one, a Chinese legal entity is required, which is an obstacle that many companies are facing.
If you are in search of the answer, relax! You are not alone. You’d be surprised by the amount of business, big or small, facing the same situation.
In this post, I will discuss the alternatives when ICP License is not an option.
Let’s dig into the pros and cons of each option, hopefully this post can help some of you to find a solution.

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7 Best Chinese Social Media Channel For Marketing in 2017

Chinese social media 2017 - wow down this wall

When it comes to Chinese social media marketing, I’m sure you’ve heard about Wechat, Weibo a thousand times.

But if you’re wondering how social media in China really looks like in 2017, what are the best marketing strategy to success on Chinese social Media? Then this one is for you.

I’ve summarized the major social channels and how brands use the channels to tap into the Chinese market:

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Weibo influencer marketing: Calculate ROI of influencers campaign

This is probably the most valuable article I’ve post on this blog.

Today I will talk about how to calculate the ROI of social media influencer marketing on Weibo.

Influencer marketing is not a new thing, but there’s few method on how to correctly tracking and evaluating the campaign performance.

What I’m going to share with you today, is probably the most efficient way of tracking influencer marketing performance. It is possible to calculate across platforms and do not require extra data.

Take out your notebook and pen, let’s go!

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