Wechat Ecommerce: How YSL Sold Million Lipsticks In China

In October 2016, an uneventful month for the Chinese E-commerce community,

YSL, the luxury cosmetic brand broke the internet by an unconventional Wechat Ecommerce campaign:

Naming – Ask your boyfriend to gift you YSL Star Clash.

Continue reading “Wechat Ecommerce: How YSL Sold Million Lipsticks In China”

Advertisements