Wechat Ecommerce: How YSL Sold Million Lipsticks In China

In October 2016, an uneventful month for the Chinese E-commerce community,

YSL, the luxury cosmetic brand broke the internet by an unconventional Wechat Ecommerce campaign:

Naming – Ask your boyfriend to gift you YSL Star Clash.

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Wechat Marketing Case Study 2017: Best Practices For Brands

After the 2017 Weibo marketing Case study,  many of you requests case study for Wechat marketing.
Learning from other is always a good idea
So here is a quick rundown of what Wechat marketing strategy companies using in 2017.

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