As someone coming from an Ecommerce background, drive traffic and conversion is always my goal.
So today we are gonna talk about how to drive traffic from Wechat, more specifically, how to add external links.
Wechat’s attempt of assisting and driving store visit begun long before Facebook’s Store Visits objective.
The App has strong commercial focus since the very beginning when people started to sell stuff through Moment.
And soon became the favourite of many local businesses.
Which makes it easy to understand…
Why many of Wechat Official Account’s features are designed to drive, track and engage it’s 800 million monthly active users to offline stores.
In this post I will explain each Wechat store functions after a quick comparison with Facebook Store Visit.
In October 2016, an uneventful month for the Chinese E-commerce community,
YSL, the luxury cosmetic brand broke the internet by an unconventional Wechat Ecommerce campaign:
Naming – Ask your boyfriend to gift you YSL Star Clash.
Interesting read about what Alibaba has come up with for their annual sales carnival – The single’s day 2016, apart from Scarlett Johansson and the Beckhams, that is.
What is Alipay, you asked?
It is the Chinese equivalent of Paypal.