Category Archives: Ecommerce

Social commerce

Wechat 101: Functions the can drive traffic to your offline stores

Wechat is the best social media channel when it comes to linking online marketing and offline conversion, helping companies to send it’s over 800 million MAU to offline stores. Many of the Wechat service account’s features are focusing on driving, tracking and engage users with offline facilities. Continue reading Wechat 101: Functions the can drive traffic to your offline stores

How YSL sold million lipsticks in China

In October, the uneventful month for  E-commerce where everyone is preparing for Single’s Day, YSL broke the internet by an unconventional Wechat campaign, naming – Ask your boyfriend to gift you YSL Star Clash.

Continue reading How YSL sold million lipsticks in China

The future of BLACK FRIDAY – How Alibaba doing everything right with Singles Day sales

Interesting read about what Alibaba has come up with for their annual sales carnival – The single’s day 2016, apart from Scarlett Johansson and the Beckhams, that is.

Continue reading The future of BLACK FRIDAY – How Alibaba doing everything right with Singles Day sales