This is probably the most valuable article I’ve post on this blog.
Today I will talk about how to calculate the ROI of social media influencer marketing on Weibo.
Influencer marketing is not a new thing, but there’s few method on how to correctly tracking and evaluating the campaign performance.
What I’m going to share with you today, is probably the most efficient way of tracking influencer marketing performance. It is possible to calculate across platforms and do not require extra data.
Take out your notebook and pen, let’s go!