Category Archives: Influencer Marketing

Calculate Earned media value for influencer marketing on Weibo

Knowing the ROI of your marketing strategy is important, but not always easy, especially for influencer marketing. I will update several posts regarding how I calculate influencer ROI, because I’m really passionate about analytic.
Without further due, let’s start with one of the most valuable number — Earned media value for Weibo influencers

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How much does Wechat influencer marketing cost?

How much, really?!

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How YSL sold million lipsticks in China

In October, the uneventful month for  E-commerce where everyone is preparing for Single’s Day, YSL broke the internet by an unconventional Wechat campaign, naming – Ask your boyfriend to gift you YSL Star Clash.

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Wechat Marketing 101: Spot Fake Wechat Influencers in 1mins

On the 29th of Sep, 2016, Wechat performed system upgrade.

Results in the failure of fake follower bots. Many Wechat official accounts, including TripAdvisor, suffered a dramatic decrease on that day’s page views.

Other Wechat official accounts choose to not post on that day, instead posting medias like Video, pictures, which does not show page views. Or simply not updating on that day.

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Wechat Marketing 101: Find Affordable Wechat Influencer

I’ve worked with hundreds, if not thousand of Chinese influencers.

The price varies depends on the collaboration, the brand and the influencer per se.

But one thing is for sure, Wechat influencers are more expensive than influencers on other social media channels.

Today I’m going to show you how I find affordable and effective Wechat influencers.

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2017 KOL Marketing: Spot Fake Weibo Influencers In 3min

KOL marketing stands for Key Opinion Leaders marketing.

The definition of KOL marketing is pretty similar to Influencer marketing in many ways:

Both includes internet famous people and social media promotions. Which means both are facing the same challenges, for instance: Fake followersContinue reading 2017 KOL Marketing: Spot Fake Weibo Influencers In 3min