This is why I changed job!

How many business, brands, decision makers out there still think of social media as an alternative to the traditional advertising? Think again!

The way of social media marketing is definitely changing, and I couldn’t agree anymore with this Avinash Kaushik – one of the best digital marketing analyst out there, when he talks about why paid social is much more beneficial for the advertiser.

Continue reading “This is why I changed job!”


Weibo influencer marketing: Calculate ROI of influencers campaign

This is probably the most valuable article I’ve post on this blog.

Today I will talk about how to calculate the ROI of social media influencer marketing on Weibo.

Influencer marketing is not a new thing, but there’s few method on how to correctly tracking and evaluating the campaign performance.

What I’m going to share with you today, is probably the most efficient way of tracking influencer marketing performance. It is possible to calculate across platforms and do not require extra data.

Take out your notebook and pen, let’s go!

Continue reading “Weibo influencer marketing: Calculate ROI of influencers campaign”

Wechat Influencer Marketing 101: How Much Does It Cost?

How much, really?!

For you marketers out there, I have a bad news:

Chinese influencers are pretty expensive.

But they also delivers.

For example: In July, 2017 Mini Cooper collaborated with a top Chinese influencer Becka to launch it’s limited edition blue color. Becka promoted with 3 posts on her Wechat OA, and sold 100 cars within 4 minutes.

In this post I’m gonna explain why they are expensive, what are the market price and other costs for doing Wechat influencer marketing.

Continue reading “Wechat Influencer Marketing 101: How Much Does It Cost?”

Wechat Marketing 101: Find Affordable Wechat Influencer

I’ve worked with hundreds, if not thousand of Chinese influencers.

The price varies depends on the collaboration, the brand and the influencer per se.

But one thing is for sure, Wechat influencers are more expensive than influencers on other social media channels.

Today I’m going to show you how I find affordable and effective Wechat influencers.

Continue reading “Wechat Marketing 101: Find Affordable Wechat Influencer”

Weibo Advertising 2017 – A Guide For Weibo Paid Promotion

Let’s talk about money!

Between Wechat’s paid advertising that cost 5-6 euro per new follower acquisition,and Weibo now has more MAU than Twitter. Weibo paid advertising become the best and easiest option for social media paid advertising in China.

Weibo advertising options are a lot like Twitter, you will see a great deal of the similarities if you’ve worked with Facebook’s Power Editor, or Twitter Business before.

This post introduce 3 paid ads options that doesn’t require big marketing budget (Read about how to calculate Weibo Advertising ROI here), and Weibo advertising techniques for you to find the most suitable paid ads options for your business. Continue reading “Weibo Advertising 2017 – A Guide For Weibo Paid Promotion”