Category Archives: weibo

7 Best Chinese Social Media Channel For Marketing in 2017

When it comes to Chinese social media marketing, I’m sure you’ve heard about Wechat, Weibo a thousand times.

But if you’re wondering how social media in China really looks like in 2017, what are the best marketing strategy to success on Chinese social Media? Then this one is for you.

I’ve summarized the major social channels and how brands use the channels to tap into the Chinese market:

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Calculate Earned media value for influencer marketing on Weibo

Knowing the ROI of your marketing strategy is important, but not always easy, especially for influencer marketing. I will update several posts regarding how I calculate influencer ROI, because I’m really passionate about analytic.
Without further due, let’s start with one of the most valuable number — Earned media value for Weibo influencers

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Weibo Advertising 2017 – A Guide For Weibo Paid Promotion

Let’s talk about money!

Between Wechat’s paid advertising that cost 5-6 euro per new follower acquisition,and Weibo now has more MAU than Twitter. Weibo paid advertising become the best and easiest option for social media paid advertising in China.

Weibo advertising options are a lot like Twitter, you will see a great deal of the similarities if you’ve worked with Facebook’s Power Editor, or Twitter Business before.

This post introduce 3 paid ads options that doesn’t require big marketing budget (Read about how to calculate Weibo Advertising ROI here), and Weibo advertising techniques for you to find the most suitable paid ads options for your business. Continue reading Weibo Advertising 2017 – A Guide For Weibo Paid Promotion

Weibo Marketing Case Study 2017: Best Practices For Brands

The fastest way to excel at something is always to learn from the best.

So I compiled a case study of  3 brands with killing Weibo marketing and branding strategies for business.

Learn about how Durex, Forbidden City and The Beast doing Weibo marketing right.

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2017 KOL Marketing: Spot Fake Weibo Influencers In 3min

KOL marketing stands for Key Opinion Leaders marketing.

The definition of KOL marketing is pretty similar to Influencer marketing in many ways:

Both includes internet famous people and social media promotions. Which means both are facing the same challenges, for instance: Fake followersContinue reading 2017 KOL Marketing: Spot Fake Weibo Influencers In 3min

Weibo VS Twitter Comparison

Chinese Twitter equivalence Weibo suppressed Twitter MAU in May, 2017¹

Compare Weibo and Twitter, the general idea and core concept are pretty much the same.

But, Weibo is much more commercial focused. These functions are great for social media marketing experts to better engage with the audience.

Today, I will break down these functionalities to better understand how to do Weibo marketing right.

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3 Chinese social media you need in 2016

The great fire wall censored most, if not all, main stream social media channels we use on this side of the wall, leaving the market with a bunch of hybrid products that similar to facebook, instagram, etc, yet not exactly. However the unique environment does not make the market any less creative and active. Quite the contrast, there are just as many social media channels with the same speed of technology updating and innovation.

So the question is, which ones should you go with?

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