Interesting read about what Alibaba has come up with for their annual sales carnival – The single’s day 2016, apart from Scarlett Johansson and the Beckhams, that is.
Wechat’s display ads has always been display only
Finally, the banners are clickable now!
Wechat influencers that host these kind of display ads on their OAs are getting paid by click through.
Let’s go through this new major update for Wechat paid advertising.
On the 29th of Sep, 2016, Wechat performed system upgrade.
Results in the failure of fake follower bots. Many Wechat official accounts, including TripAdvisor, suffered a dramatic decrease on that day’s page views.
Other Wechat official accounts choose to not post on that day, instead posting medias like Video, pictures, which does not show page views. Or simply not updating on that day.
The first time I tried to understand Wechat store setup, I was confused!
The second time, too!
To save you from the confusion, I will explain the different Wechat e-commerce platforms, and a quick checklist to find the most suitable Wechat store solution for you!
You know Wechat,
You’ve heard companies selling millions through Wechat,
Yet you failed to see how a messaging app can bring in sales.
You are not alone!
This easy to read guide will walk you through everything you need to know about Wechat business account in 5 mins.
I’ve worked with hundreds, if not thousand of Chinese influencers.
The price varies depends on the collaboration, the brand and the influencer per se.
But one thing is for sure, Wechat influencers are more expensive than influencers on other social media channels.
What is Alipay, you asked?
It is the Chinese equivalent of Paypal.
Let’s talk about money!
Between Wechat’s paid advertising that cost 5-6 euro per new follower acquisition,and Weibo now has more MAU than Twitter. Weibo paid advertising become the best and easiest option for social media paid advertising in China.
This post introduce 3 paid ads options that doesn’t require big marketing budget (Read about how to calculate Weibo Advertising ROI here), and Weibo advertising techniques for you to find the most suitable paid ads options for your business. Continue reading Weibo Advertising 2017 – A Guide For Weibo Paid Promotion
The fastest way to excel at something is always to learn from the best.
So I compiled a case study of 3 brands with killing Weibo marketing and branding strategies for business.
Learn about how Durex, Forbidden City and The Beast doing Weibo marketing right.