The future of BLACK FRIDAY – How Alibaba doing everything right with Singles Day sales

Interesting read about what Alibaba has come up with for their annual sales carnival – The single’s day 2016, apart from Scarlett Johansson and the Beckhams, that is.

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Wechat Ads 101: Wechat banner is now clickable

Wechat’s display ads has always been display only

Until now,

Finally, the banners are clickable now!

Wechat influencers that host these kind of display ads on their OAs are getting paid by click through.

Let’s go through this new major update for Wechat paid advertising.

Continue reading Wechat Ads 101: Wechat banner is now clickable

Wechat Marketing 101: Spot Fake Wechat Influencers in 1mins

On the 29th of Sep, 2016, Wechat performed system upgrade.

Results in the failure of fake follower bots. Many Wechat official accounts, including TripAdvisor, suffered a dramatic decrease on that day’s page views.

Other Wechat official accounts choose to not post on that day, instead posting medias like Video, pictures, which does not show page views. Or simply not updating on that day.

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Wechat Marketing 101: 3 Types of Wechat Store Setup

The first time I tried to understand Wechat store setup, I was confused!

The second time, too!

To save you from the confusion, I will explain the different Wechat e-commerce platforms, and a quick checklist to find the most suitable Wechat store solution for you!

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Wechat Marketing Case Study 2017: Best Practices For Brands

After the 2017 Weibo marketing Case study,  many of you requests case study for Wechat marketing.
Learning from other is always a good idea
So here is a quick rundown of what Wechat marketing strategy companies using in 2017.

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Wechat Marketing 101: Find Affordable Wechat Influencer

I’ve worked with hundreds, if not thousand of Chinese influencers.

The price varies depends on the collaboration, the brand and the influencer per se.

But one thing is for sure, Wechat influencers are more expensive than influencers on other social media channels.

Today I’m going to show you how I find affordable and effective Wechat influencers.

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Weibo Advertising 2017 – A Guide For Weibo Paid Promotion

Let’s talk about money!

Between Wechat’s paid advertising that cost 5-6 euro per new follower acquisition,and Weibo now has more MAU than Twitter. Weibo paid advertising become the best and easiest option for social media paid advertising in China.

Weibo advertising options are a lot like Twitter, you will see a great deal of the similarities if you’ve worked with Facebook’s Power Editor, or Twitter Business before.

This post introduce 3 paid ads options that doesn’t require big marketing budget (Read about how to calculate Weibo Advertising ROI here), and Weibo advertising techniques for you to find the most suitable paid ads options for your business. Continue reading Weibo Advertising 2017 – A Guide For Weibo Paid Promotion

Weibo Marketing Case Study 2017: Best Practices For Brands

The fastest way to excel at something is always to learn from the best.

So I compiled a case study of  3 brands with killing Weibo marketing and branding strategies for business.

Learn about how Durex, Forbidden City and The Beast doing Weibo marketing right.

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