2017 KOL Marketing: Spot Fake Weibo Influencers In 3min

KOL marketing stands for Key Opinion Leaders marketing.

The definition of KOL marketing is pretty similar to Influencer marketing in many ways:

Both includes internet famous people and social media promotions. Which means both are facing the same challenges, for instance: Fake followersContinue reading 2017 KOL Marketing: Spot Fake Weibo Influencers In 3min

Weibo VS Twitter Comparison

Chinese Twitter equivalence Weibo suppressed Twitter MAU in May, 2017¹

Compare Weibo and Twitter, the general idea and core concept are pretty much the same.

But, Weibo is much more commercial focused. These functions are great for social media marketing experts to better engage with the audience.

Today, I will break down these functionalities to better understand how to do Weibo marketing right.

Continue reading Weibo VS Twitter Comparison

3 Chinese social media you need in 2016

The great fire wall censored most, if not all, main stream social media channels we use on this side of the wall, leaving the market with a bunch of hybrid products that similar to facebook, instagram, etc, yet not exactly. However the unique environment does not make the market any less creative and active. Quite the contrast, there are just as many social media channels with the same speed of technology updating and innovation.

So the question is, which ones should you go with?

Continue reading 3 Chinese social media you need in 2016