Tag Archives: china marketing

How much does Wechat influencer marketing cost?

How much, really?!

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How YSL sold million lipsticks in China

In October, the uneventful month for  E-commerce where everyone is preparing for Single’s Day, YSL broke the internet by an unconventional Wechat campaign, naming – Ask your boyfriend to gift you YSL Star Clash.

Continue reading How YSL sold million lipsticks in China

Wechat Marketing 101: 3 Types of Wechat Store Setup

The first time I tried to understand Wechat store setup, I was confused!

The second time, too!

To save you from the confusion, I will explain the different Wechat e-commerce platforms, and a quick checklist to find the most suitable Wechat store solution for you!

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Weibo Marketing Case Study 2017: Best Practices For Brands

The fastest way to excel at something is always to learn from the best.

So I compiled a case study of  3 brands with killing Weibo marketing and branding strategies for business.

Learn about how Durex, Forbidden City and The Beast doing Weibo marketing right.

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2017 KOL Marketing: Spot Fake Weibo Influencers In 3min

KOL marketing stands for Key Opinion Leaders marketing.

The definition of KOL marketing is pretty similar to Influencer marketing in many ways:

Both includes internet famous people and social media promotions. Which means both are facing the same challenges, for instance: Fake followersContinue reading 2017 KOL Marketing: Spot Fake Weibo Influencers In 3min