Tag Archives: china online marketing

WECHAT MINI PROGRAM: How to active it for the first time

The most exciting news for 2017 in the China social media world is Wechat’s Mini Program. If you haven’t figure out how to enable it yet, here is a 1 minute step-by-step guide on how to active Mini Program. Continue reading WECHAT MINI PROGRAM: How to active it for the first time

How much does Wechat influencer marketing cost?

How much, really?!

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How YSL sold million lipsticks in China

In October, the uneventful month for  E-commerce where everyone is preparing for Single’s Day, YSL broke the internet by an unconventional Wechat campaign, naming – Ask your boyfriend to gift you YSL Star Clash.

Continue reading How YSL sold million lipsticks in China

Wechat Ads 101: Wechat banner is now clickable

Wechat’s display ads has always been display only

Until now,

Finally, the banners are clickable now!

Wechat influencers that host these kind of display ads on their OAs are getting paid by click through.

Let’s go through this new major update for Wechat paid advertising.

Continue reading Wechat Ads 101: Wechat banner is now clickable

Wechat Marketing 101: 3 Types of Wechat Store Setup

The first time I tried to understand Wechat store setup, I was confused!

The second time, too!

To save you from the confusion, I will explain the different Wechat e-commerce platforms, and a quick checklist to find the most suitable Wechat store solution for you!

Continue reading Wechat Marketing 101: 3 Types of Wechat Store Setup

Wechat Marketing Case Study 2017: Best Practices For Brands

After the 2017 Weibo marketing Case study,  many of you requests case study for Wechat marketing.
Learning from other is always a good idea
So here is a quick rundown of what Wechat marketing strategy companies using in 2017.

Continue reading Wechat Marketing Case Study 2017: Best Practices For Brands

Weibo Marketing Case Study 2017: Best Practices For Brands

The fastest way to excel at something is always to learn from the best.

So I compiled a case study of  3 brands with killing Weibo marketing and branding strategies for business.

Learn about how Durex, Forbidden City and The Beast doing Weibo marketing right.

Continue reading Weibo Marketing Case Study 2017: Best Practices For Brands

3 Chinese social media you need in 2016

The great fire wall censored most, if not all, main stream social media channels we use on this side of the wall, leaving the market with a bunch of hybrid products that similar to facebook, instagram, etc, yet not exactly. However the unique environment does not make the market any less creative and active. Quite the contrast, there are just as many social media channels with the same speed of technology updating and innovation.

So the question is, which ones should you go with?

Continue reading 3 Chinese social media you need in 2016