Wechat Marketing 101: Increase Store Sales With Wechat

Wechat’s attempt of assisting and driving store visit begun long before Facebook’s Store Visits objective.

The App has strong commercial focus since the very beginning when people started to sell stuff through Moment.

And soon became the favourite of many local businesses.

Which makes it easy to understand…

Why many of Wechat Official Account’s features are designed to drive, track and engage it’s 800 million monthly active users to offline stores.

In this post I will explain each Wechat store functions after a quick comparison with Facebook Store Visit.

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Wechat Influencer Marketing 101: How Much Does It Cost?

How much, really?!

For you marketers out there, I have a bad news:

Chinese influencers are pretty expensive.

But they also delivers.

For example: In July, 2017 Mini Cooper collaborated with a top Chinese influencer Becka to launch it’s limited edition blue color. Becka promoted with 3 posts on her Wechat OA, and sold 100 cars within 4 minutes.

In this post I’m gonna explain why they are expensive, what are the market price and other costs for doing Wechat influencer marketing.

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Wechat Marketing 101: Spot Fake Wechat Influencers in 1mins

On the 29th of Sep, 2016, Wechat performed system upgrade.

Results in the failure of fake follower bots. Many Wechat official accounts, including TripAdvisor, suffered a dramatic decrease on that day’s page views.

Other Wechat official accounts choose to not post on that day, instead posting medias like Video, pictures, which does not show page views. Or simply not updating on that day.

Continue reading “Wechat Marketing 101: Spot Fake Wechat Influencers in 1mins”