Tag Archives: chinese social media

How much does Wechat influencer marketing cost?

How much, really?!

Continue reading How much does Wechat influencer marketing cost?

Wechat Marketing 101: Spot Fake Wechat Influencers in 1mins

On the 29th of Sep, 2016, Wechat performed system upgrade.

Results in the failure of fake follower bots. Many Wechat official accounts, including TripAdvisor, suffered a dramatic decrease on that day’s page views.

Other Wechat official accounts choose to not post on that day, instead posting medias like Video, pictures, which does not show page views. Or simply not updating on that day.

Continue reading Wechat Marketing 101: Spot Fake Wechat Influencers in 1mins

Wechat Marketing 101: 3 Types of Wechat Store Setup

The first time I tried to understand Wechat store setup, I was confused!

The second time, too!

To save you from the confusion, I will explain the different Wechat e-commerce platforms, and a quick checklist to find the most suitable Wechat store solution for you!

Continue reading Wechat Marketing 101: 3 Types of Wechat Store Setup

Weibo Marketing Case Study 2017: Best Practices For Brands

The fastest way to excel at something is always to learn from the best.

So I compiled a case study of  3 brands with killing Weibo marketing and branding strategies for business.

Learn about how Durex, Forbidden City and The Beast doing Weibo marketing right.

Continue reading Weibo Marketing Case Study 2017: Best Practices For Brands

2017 KOL Marketing: Spot Fake Weibo Influencers In 3min

KOL marketing stands for Key Opinion Leaders marketing.

The definition of KOL marketing is pretty similar to Influencer marketing in many ways:

Both includes internet famous people and social media promotions. Which means both are facing the same challenges, for instance: Fake followersContinue reading 2017 KOL Marketing: Spot Fake Weibo Influencers In 3min