Tag Archives: social commerce

Wechat 101: Functions the can drive traffic to your offline stores

Wechat is the best social media channel when it comes to linking online marketing and offline conversion, helping companies to send it’s over 800 million MAU to offline stores. Many of the Wechat service account’s features are focusing on driving, tracking and engage users with offline facilities. Continue reading Wechat 101: Functions the can drive traffic to your offline stores

WECHAT MINI PROGRAM: How to active it for the first time

The most exciting news for 2017 in the China social media world is Wechat’s Mini Program. If you haven’t figure out how to enable it yet, here is a 1 minute step-by-step guide on how to active Mini Program. Continue reading WECHAT MINI PROGRAM: How to active it for the first time

How much does Wechat influencer marketing cost?

How much, really?!

Continue reading How much does Wechat influencer marketing cost?

The future of BLACK FRIDAY – How Alibaba doing everything right with Singles Day sales

Interesting read about what Alibaba has come up with for their annual sales carnival – The single’s day 2016, apart from Scarlett Johansson and the Beckhams, that is.

Continue reading The future of BLACK FRIDAY – How Alibaba doing everything right with Singles Day sales

Wechat Ads 101: Wechat banner is now clickable

Wechat’s display ads has always been display only

Until now,

Finally, the banners are clickable now!

Wechat influencers that host these kind of display ads on their OAs are getting paid by click through.

Let’s go through this new major update for Wechat paid advertising.

Continue reading Wechat Ads 101: Wechat banner is now clickable