I didn’t miss a word in the title!
Same as Facebook, Instagram and most of the social media channels, Wechat developed paid ads, but in it’s own way. Continue reading Wechat 101: Everything you need to know about Paid ads
Wechat is the best social media channel when it comes to linking online marketing and offline conversion, helping companies to send it’s over 800 million MAU to offline stores. Many of the Wechat service account’s features are focusing on driving, tracking and engage users with offline facilities. Continue reading Wechat 101: Functions the can drive traffic to your offline stores
What is Mini Program?
Interesting read about what Alibaba has come up with for their annual sales carnival – The single’s day 2016, apart from Scarlett Johansson and the Beckhams, that is.
Wechat’s display ads has always been display only
Finally, the banners are clickable now!
Wechat influencers that host these kind of display ads on their OAs are getting paid by click through.
Let’s go through this new major update for Wechat paid advertising.
On the 29th of Sep, 2016, Wechat performed system upgrade.
Results in the failure of fake follower bots. Many Wechat official accounts, including TripAdvisor, suffered a dramatic decrease on that day’s page views.
Other Wechat official accounts choose to not post on that day, instead posting medias like Video, pictures, which does not show page views. Or simply not updating on that day.
The first time I tried to understand Wechat store setup, I was confused!
The second time, too!
To save you from the confusion, I will explain the different Wechat e-commerce platforms, and a quick checklist to find the most suitable Wechat store solution for you!
You know Wechat,
You’ve heard companies selling millions through Wechat,
Yet you failed to see how a messaging app can bring in sales.
You are not alone!
This easy to read guide will walk you through everything you need to know about Wechat business account in 5 mins.