Tag Archives: social media

Wechat 101: Functions the can drive traffic to your offline stores

Wechat is the best social media channel when it comes to linking online marketing and offline conversion, helping companies to send it’s over 800 million MAU to offline stores. Many of the Wechat service account’s features are focusing on driving, tracking and engage users with offline facilities. Continue reading Wechat 101: Functions the can drive traffic to your offline stores

The future of BLACK FRIDAY – How Alibaba doing everything right with Singles Day sales

Interesting read about what Alibaba has come up with for their annual sales carnival – The single’s day 2016, apart from Scarlett Johansson and the Beckhams, that is.

Continue reading The future of BLACK FRIDAY – How Alibaba doing everything right with Singles Day sales

Wechat Ads 101: Wechat banner is now clickable

Wechat’s display ads has always been display only

Until now,

Finally, the banners are clickable now!

Wechat influencers that host these kind of display ads on their OAs are getting paid by click through.

Let’s go through this new major update for Wechat paid advertising.

Continue reading Wechat Ads 101: Wechat banner is now clickable

Wechat Marketing 101: Spot Fake Wechat Influencers in 1mins

On the 29th of Sep, 2016, Wechat performed system upgrade.

Results in the failure of fake follower bots. Many Wechat official accounts, including TripAdvisor, suffered a dramatic decrease on that day’s page views.

Other Wechat official accounts choose to not post on that day, instead posting medias like Video, pictures, which does not show page views. Or simply not updating on that day.

Continue reading Wechat Marketing 101: Spot Fake Wechat Influencers in 1mins

Wechat Marketing 101: 3 Types of Wechat Store Setup

The first time I tried to understand Wechat store setup, I was confused!

The second time, too!

To save you from the confusion, I will explain the different Wechat e-commerce platforms, and a quick checklist to find the most suitable Wechat store solution for you!

Continue reading Wechat Marketing 101: 3 Types of Wechat Store Setup

Wechat Marketing Case Study 2017: Best Practices For Brands

After the 2017 Weibo marketing Case study,  many of you requests case study for Wechat marketing.
Learning from other is always a good idea
So here is a quick rundown of what Wechat marketing strategy companies using in 2017.

Continue reading Wechat Marketing Case Study 2017: Best Practices For Brands