I didn’t miss a word in the title!
Interesting read about what Alibaba has come up with for their annual sales carnival – The single’s day 2016, apart from Scarlett Johansson and the Beckhams, that is.
Wechat’s display ads has always been display only
Finally, the banners are clickable now!
Wechat influencers that host these kind of display ads on their OAs are getting paid by click through.
Let’s go through this new major update for Wechat paid advertising.
On the 29th of Sep, 2016, Wechat performed system upgrade.
Results in the failure of fake follower bots. Many Wechat official accounts, including TripAdvisor, suffered a dramatic decrease on that day’s page views.
Other Wechat official accounts choose to not post on that day, instead posting medias like Video, pictures, which does not show page views. Or simply not updating on that day.
The first time I tried to understand Wechat store setup, I was confused!
The second time, too!
To save you from the confusion, I will explain the different Wechat e-commerce platforms, and a quick checklist to find the most suitable Wechat store solution for you!
You know Wechat,
You’ve heard companies selling millions through Wechat,
Yet you failed to see how a messaging app can bring in sales.
You are not alone!
This easy to read guide will walk you through everything you need to know about Wechat business account in 5 mins.
The fastest way to excel at something is always to learn from the best.
So I compiled a case study of 3 brands with killing Weibo marketing and branding strategies for business.
Learn about how Durex, Forbidden City and The Beast doing Weibo marketing right.
KOL marketing stands for Key Opinion Leaders marketing.
The definition of KOL marketing is pretty similar to Influencer marketing in many ways:
Both includes internet famous people and social media promotions. Which means both are facing the same challenges, for instance: Fake followers. Continue reading “2017 KOL Marketing: Spot Fake Weibo Influencers In 3min”
We all make mistakes.
Especially when it comes to manage a foreign social media channel.
Weibo marketing is very powerful for business and brands, but also confusing. I certainly made my share of mistakes when I just started.
So I’ve put up a check list for all the common mistakes, spend a couple of minutes to read through the points before signing up for a Weibo Business account.