Wechat Advertising Beginner’s Guide 2017

In this guide, let’s go through the basics of Wechat Paid Advertising from 3 points:

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Wechat Influencer Marketing 101: How Much Does It Cost?

How much, really?!

For you marketers out there, I have a bad news:

Chinese influencers are pretty expensive.

But they also delivers.

For example: In July, 2017 Mini Cooper collaborated with a top Chinese influencer Becka to launch it’s limited edition blue color. Becka promoted with 3 posts on her Wechat OA, and sold 100 cars within 4 minutes.

In this post I’m gonna explain why they are expensive, what are the market price and other costs for doing Wechat influencer marketing.

Continue reading “Wechat Influencer Marketing 101: How Much Does It Cost?”